Just about everyone knows several people that are on Facebook. You might even find your Grandma or Mom on Facebook also. Having said that, are your customers also on Facebook? Probably so. Keep reading to find out how to market to them.
It is crucial that you regularly interact with your followers. Acknowledge the posts that people make. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Your fans are your customers, so always listen to them.
You can easily engage followers on your profile by replying to their comments and concerns. It is important to monitor your wall daily and to check out @ messages for your brand as well. Pay special attention to posts that express a complaint or a request for customer service.
It is important that all online content is linked back to your Facebook. If you write a blog, make sure that new posts appear on Facebook. You can also link your Facebook page to your Twitter account so your tweets will show up there.
Do not let spam overtake your page. There are filters at your disposal when editing the page that can help you monitor it, even when you are not on. If you have different page administrators, they can help you with this.
One important thing you have to do is to develop a Facebook fan base that’s solid. You should always aim at gaining a large following. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.
Chose what you share as an update carefully. If your updates are boring or off-topic, you’ll lose fans. Every update should be entertaining, helpful, or should teach them something. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.
In exchange for a “like”, give your visitor a reward. The more likes you have, the more attention your page will get. Make it worthwhile to like your page. You could give it out to everyone or just have one winner. If they know they can get something they want, they will like it without hesitation.
Don’t ignore any comments or posts that appear on your wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. Consider the posts to be like phone calls; answer the questions that are asked of you.
It could be difficult to get started with Facebook marketing. One simple way to get the ball rolling is to place a Facebook button somewhere prominent on your website. This can lead visitors to your site without you doing a lot of extra work. If they become a fan of your Facebook you can send updates that will post on their wall.
It pays to cultivate strong relationships with customers and others you speak with on Facebook. Just like with physical interaction, building a great Facebook relationship takes some time. One way to build an on-going relationship is to keep your content fresh and easy to understand. You must be sure you are rewarding your loyal customer base with special deals.
When you get comments, respond to each of them the best you can. Both comments posted publicly and those directed to you via email are worth responding to. This extra work will pay benefits down the road.
Royal Blue
Your website and Facebook page should look similar. If your site is filled with royal blue, then your Facebook page needs to have royal blue too. You will help people feel like they know your brand and products. If you make it totally different, this may cause your loyal customers to be confused.
Be sparing in your use of Facebook’s Update ability. This option allows you to send a message to your subscribers. You should only use this when it’s most important. It’s not intended to spam your fans!
If you can’t share information daily, use a Facebook scheduling tool to do it for you. Find a quality tool and use it to share your updates when your subscribers are likely to be online. Try a wide range of tools to find one that works for you.
Event sharing is a good way to increase your business. For instance, when you go to trade shows, you might want to develop an event that explains it to followers and can help you garner more “likes.” To make things even easier, Facebook will give them an event reminder for you.
You most likely have your own Facebook, so you will know what your customers will see, what they do and what they wish to know. These tips will keep your customers on edge with new product offerings for your company. If you put forth a lot of effort, you’ll see your profit increase.
