More and more commerce is taking place online, so businesses need to know how to reach customers on the Internet. A great technique to increase your customer base is through online videos. If you need help learning how to use videos to market yourself, the following advice can help.
If you’re thinking of making a video for marketing, make sure it’s kept short and gets to the point quickly. The normal person’s span of attention is minimal. They want instant gratification when looking for information. If you do have to make a longer video, break it up into separate sections, which is easier to digest for the viewer.
Most people will not watch a video if it is too long. If you’re showing off a product and how to use it, it can take you over 20 minutes, and that is no problem. However, if you are not doing a demonstration, keep the video to under ten minutes.
Video marketing offers you a short time to capture attention. The initial 15 seconds are the make or break period. This is the part of the video that should show a teaser or something unique that makes them want to continue on.
Production value is not the key to a good video. You don’t need professional equipment; just keep focus and balance in your shots. You do not need to be overly fancy either. Simply relax and act as you normally would act. Look into the camera and talk. Actually, it may not be necessary for you to do this. You can just use pictures or a PowerPoint in the video.
Don’t ignore YouTube. That’s the place your campaign and content should start. They provide free video hosting. They also are visited the third most out of every website there is. Since it is the most popular video sharing site, your video is more apt to be seen.
If you find that customers are asking a lot of questions about how your product works, make them a tutorial video. This will help resolve any problems your current customers have, and it will also encourage new customers to purchase your products because they know that you will answer their questions.
Planning on attending a trade show, convention, or other public event? If so, ensure you take a video camera with you. You can talk with an expert or just show how your experience went. Have someone record any talks you give, too.
You will keep people coming back to your site if your videos stay fresh and interesting. Boring content will only drive potential customers away. Have your visitors begging to want to know more about you when the video ends. As content gets more interesting, more viewers will be attracted to it.
People want honesty! If you create a video, make sure that you’re doing it about things you really know about and believe in. If you present a natural, authentic demeanor, folks will like the video that much more and are sure to return later for more.
Social Media
Strengthen your online presence by using videos to link viewers with your various websites and social media profiles. A YouTube user who finds your videos might not know about your brand and will appreciate being told that you have a blog or a website with more information. Publicizing your sites are going to attract visitors to them and vice versa. Social media accounts that are linked to video sites can significantly increase your customer base.
After you have collected information, statistic and data from a video you’ve posted, it is time to get back on the horse and post another! Take what you learn and improve upon your prior effort by refining your content and making your production a bit more professional.
Develop metrics to assess whether your video marketing efforts are being successful or not. Of course, you can just try to guess about the success of your video. It’s better to check out the hard data. Review the number of viewers for each video, how many viewed the entire thing, and other relevant figures.
Video marketing is such a great way to reach out to millions of potential consumers. Using videos allows you to broaden your audience and reach those that you normally would not be able to reach. If this sounds like something you would like to use in your business, now is the perfect time to get started. Remember everything you’ve read here and you are more likely to succeed.
Learning about video marketing can be confusing; however, with the above informational article, you should be well on your way to a full working knowledge of them. Make sure to study the advice written here. Then find out more online about video marketing.
