Facebook is a great new opportunity for you to promote your products to millions of people. Using Facebook to market your company can get you on the right track. The following article can help shape your marketing strategy on Facebook.
Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. While social media usually has a relaxed tone, present your business and yourself professionally. Presenting a professional way of speaking will inspire respect and trust from your customers.
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. This means checking you wall for questions or comments regularly. Reply back, particularly if it is a complaint or someone who needs service immediately.
Use a contest to build talk about your brand. You should encourage your customers to join by offering a few free products to some of your subscribers. Put the list of winners on your wall, and keep doing this every time you have a contest.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. Your Tweets are posted to your Facebook by simply linking the two.
Don’t let your Facebook page become overrun with spam. You can use filters to help edit the page and monitor content when you are away. Keywords which you or a fellow administrator have chosen will be filtered out automatically.
Use Facebook to connect with your customers. This can be a formal tool to get your business on the map. Treat it that way. Make sure that you incorporate professional posts about your product on your page. Facebook can drive a ton of traffic to your sites.
Another option, besides a Facebook page, is to create a Facebook group. Facebook groups will encourage potential customers to establish their own community. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.
Check comments on your Facebook page regularly and respond promptly. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. Put a link up to your website should you have something on there that is relevant.
The first step to success with Facebook marketing is having a solid base of fans. Not too much investment should be put into any promotions until you have thousands of fans. When you hit that number, your conversion rates will soar.
It’s really important to try to have a personality for your brand. Marketing materials should be periodically refreshed to keep them current and relevant, which sells the idea that your brand is also current and relevant. Be certain all your advertising stays professional, even those ads that are skirting the borders of being “edgy” or “trendy.”
Always try to respond to every question and comment you receive. This includes ones in the inbox as well as on the page itself. This can eat up a lot of time, but the user engagement you get as a result is worth it.
Write posts in many different ways, but keep consistent in terms of your brand voice. These posts can be loosely related to your products or services. Figure out various ways to engage the fans that are reading through your content. Post photos and ask questions in your posts.
Create contests on your facebook page that get people involved and interested in your product or service. For instance, you can ask your followers to photograph themselves with your product and then put the picture on your page. Then, once the contest ends, you could pick someone to win a prize.
Share as many events as you can on Facebook. For example, if you attend trade shows you could create an event that shows this to share with those that follow and Like your page. People will be reminded of this event when it occurs by Facebook.
Understand more about Facebook. The more you learn about this, the better equipped you are to use its features. Visit the help center on Facebook to learn about the things that many users do not even know about. You will gain a competitive advantage.
When posting to your Facebook page, don’t go too far off topic. If your business sells homes, posting about the government changes in interest rates is relevant and a good choice. Posting links to videos of Gagnam Style parodies is not.
If you’re looking to make good changes to your business, you may feel pressured to come up with a good marketing campaign. Start using Facebook to turn your business around. Utilize the great tips from this piece to get a real leg up.
