Your kids, cousins or siblings are probably already on Facebook. It is even possible that your Mom or Grandma are on Facebook, too. That being said, do you have clients on Facebook? Probably so. Keep reading to find out how to market to them.
Always be professional when you post on any social media. Although there is a relaxed tone on social media, you should always present yourself and your business professionally. This will help to increase the credibility of your page.
Free Items
Give away free items to loyal or potential customers. Get people to join by enticing subscribers with some free items. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”
Be sure that anything that you post online has a link to your Facebook page on it. If you have a blog on your site, have a summary and link post automatically on your Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
Facebook Ads
Take advantage of Facebook ads and all they have to offer. Regular posting, while valuable and beneficial, only goes so far. To get real reach into your channel, you are going to want to purchase some Facebook ads. The cost is negligible compared to the potential gains.
When marketing through Facebook, you’ve got to make your page stand out from the competition. Add colors and pictures to your page. You can attract more followers with an attractive page.
Be sure and answer all questions that people post on your Facebook page. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. Never hesitate to share links to the site if there is an article that is on point in answering their question.
Don’t forget the people that are already subscribed to your page. People often focus on new customers and tend to forget about the old. To maximize the impact of your Facebook marketing campaign, you have to maintain the respect of your audience. This leads to engagement of your customers who can then spread the word to others.
Hold a giveaway promotion to get more followers. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. Don’t give away anything expensive; just make it something that your fans will want.
Think through your updates before you post them. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Make sure your updates are helpful, educational or entertaining. Access Facebook Insights to pinpoint which updates have been most successful,and then you can use similar content.
One way to make visitors get involved with your page is to hide some of your content from people that aren’t subscribed to your page. If there is a portion of the Facebook page that is restricted to followers, casual visitors will be more likely to register. Hide only a little bit of your content because hiding too much can affect your SEO negatively.
Only invest real resources in this form of marketing. Facebook is an important marketing tool that deserves a true effort. If you hand over Facebook responsibilities to someone who is overworked already, you will likely get poor results. Make sure you use the correct resources so that you get what you need out of it.
Don’t overuse the Update utility. It enables you to put a message out to everyone that likes your page. But, it states you can only do so for important events, such as emergencies. It should not be used for promotions, rather to show your concern for your followers and their ability to remain informed.
Realize what does not work when it comes to marketing with Facebook. There are tons of examples of what to do, as well as what not to do. Most people flock to the good advice and generally avoid the bad advice. Do yourself a favor and learn what NOT to do too.
Do not stick to one topic when posting on Facebook; but stay relevant. It’s important to stay on topic, but you don’t want to limit your possibilities. Use various methods to engage your fans. You may be able to get them interested by sharing pictures or asking them a question about what they’ve just read.
You probably have a Facebook page and know what it takes to market there. Your knowledge combined with the information in this article will allow your to conduct a successful social media campaign. The more time and effort that goes into your marketing, the greater increase in profit you will see.
