Your old marketing techniques may no longer be working for you. That’s something to expect, especially since times are always changing. Have you considered video marketing? This method is cost-efficient and yields incredible results. It is perfect for reaching others. The following tips will teach you some of the basics of video marketing.
Never miss out on a good opportunity because you’re too intimidated to try new things. You can make videos easily with a tripod and decent camera. Demonstrate your product for the audience or simply talk to them about who you are and what you do.
Ensure you optimize your videos for the search engines. Use a different title and description as you load your videos to different websites. It is important to include specialized keywords, as well. Contact information is a must, too.
When shooting a video it is okay to keep things simple with your equipment. High production values do not mean getting good returns back on your investment. Even major computer manufacturers have found success in using simple videos made by individual employees.
Take screenshot of your site to include in the video you make. This technique will allow your viewers to see your website in action. How-to videos can also incorporate screenshots. Take your screenshot, and use video software to include it in your video.
An excellent method of creating video content is working collaboratively with others. You can use friends, family or members of your favorite organizations in your videos, so you don’t have to stick to your coworkers if you don’t want to. Be sure to include their names in the credits at the end to give them some publicity.
If your videos are about a product you sell, make sure to include a link in the video description. However, the best location to place this link is within the actual media player’s frame itself. This will keep the link in one place even if your video gets embedded or shared.
Take your video camera whenever you attend trade shows, conventions or other gatherings. You will most likely get the opportunity to speak to experts or document your experience. Furthermore, if you plan on giving a public speech, you are going to want someone to record you.
Tell viewers to perform a certain action in your videos. This is a “call-to-action” tactic. For instance, if you would like viewers to subscribe to your newsletter, guide them to a link you’ve given them in the description of the video. Keep things simple and give clear instructions to your viewers.
Don’t forget about an analytic program for your videos. Find out the origin of the traffic, the time of viewing and the number of times the video is viewed. Any of these pieces of data can be a trail of cookie crumbs to follow to a deeper pocket of potential customers.
Social Media
Use video marketing on a variety of social media websites. If someone stumbles across your video on Youtube, he or she may not realize you also have a Facebook or Twitter page. Creating awareness of your additional sites is a good way to steer business their way, with the reverse also being true. Linking to your videos through social media boosts traffic greatly.
Keep an eye on your videos to see if they are connecting with people. Guessing is not accurate enough to base a business plan on. Actual data gives a better representation of how your video is faring. Look at how many views you have and how much of your videos they’ve watched, and more.
Make sure your videos are concise, but full of good content. Online viewers usually have shorter attention spans. Try to keep a video shorter than 5 or so minutes if you don’t want people to start surfing for another video. Even if your content is amazing, it won’t be much good if viewers stop watching halfway through.
Perfection is overrated. You do not need professional equipment to create quality videos. A webcam or a basic camera will be enough. Also, if you have a smartphone you may be able to use the camera it came with. Do your best to make your video as informative and interesting as you can so that people will want to watch it.
In order to get more videos on your site, think about having a contest. This could be anything from doing something funny or telling a joke to doing a serious demo or how-to video. Videos made by customers and users help build a sense of community.
Make a simple soundtrack. Think back to any commercials you see on TV or on the Internet. You’ll likely discover that most of the interesting commercials have some music. Find music that fits with your message, and put it in your video. You will increase your personal connection to your customers. This is an even more useful tip if your face isn’t going to be onscreen.
Don’t create ads, create interesting videos. If all of your videos are little more than sales pitches, audiences will lose interest fast. Product demonstrations, tips and tricks, and interesting facts are all things you can share in order to provide useful information to your potential customers.
Video Marketing
Research your possibilities as you find out more about video marketing. You can really beef up your customer list by using video marketing. This will help you glean customers and grow your business.
People all over are looking for information on video marketing. Armed with your new information, you should proceed to apply it directly. Fear not if things feel unfamiliar. This is normal, and you’ll be in the pro league in no time.
