Using online video is a hot trend in Internet marketing. It is easy to buy a camera and then do a video. Because so many people have high speed connections now, it’s simple to view and share your videos online. If you’d like to get into video marketing, here are a few tips you need to know.
Video marketing gives you a way to keep in contact with your audience. Ask customers to email you with questions about what you offer, or questions about industry topics, and answer the questions you like best in a weekly video. You should try giving away some freebees to customers that ask questions.
20 Minutes
Avoid thinking your customers will watch videos longer than 20 minutes. If you’re showing off a product and how to use it, it can take you over 20 minutes, and that is no problem. If you are only advertising a special, keep your video to no longer than 10 minutes.
The best title is key to success. Relevant, interesting titles will attract viewers. A catchy title will captivate their interest. You should always think of a good title for your videos.
Remember to offer a mailing list opt-in for interested clients. A lot of people will sign up for a newsletter this way.
Every video you produce should encourage viewers to take some concrete action. This sentence is labeled the “call to action”, and starts with an affirmative request, demand, or suggestion. If you wish for your customers to register for a newsletter, then request that they click on the link provided in the description of the video. In order for this powerful approach to work, you must make the process simple and transparent for the viewers.
Do not forget an introduction and an ending in your video. Start by saying who you are, your company, and what your video will be about. In closing, reiterate the name of your company, and motivate your audience to visit your website or purchase your product.
Attempting to do everything on your own is not a wise move. Many times it is very hard to visualize ideas for your video marketing. Your best bet is to brainstorm with a group of creative people and then come up with a list. A regular idea session will keep your videos fresh and relevant to your customers.
Moderate Comments
When you put up a marketing video, know that you’re going to have to moderate comments. A lot of people will read comments before they watch, and if the comments are bad then they might abandon any effort to learn more about your business. If you cannot moderate comments, you may want to disable them.
Focus on shorter videos with high information output. People who watch videos online do not want to watch for a long time. Most videos should be under 5 minutes to keep people’s attention. Nothing can shake customers’ attention and make them forget the good things like a distraction, glitch or dull moment.
It is best to keep your videos short. Keep your marketing video less than 3 minutes long to keep the viewer interested. You can sometimes get away with up to five minutes, but if you go longer than that, you are almost surely going to lose people. “Keep it simple, stupid” is the way to go.
Now that you know a little more about video marketing, you should be comfortable with starting your marketing campaign. Keep in mind the information you have learned here, and use it while creating your own content. You are sure to see your efforts pay off through video marketing.
These days, everyone wants to know about the world of video marketing, but not everyone knows where to turn for the right information. Luckily, the following article has some great information to help you get started. Now, all you have to do is use this article’s tips.
