Do you have a business online? Are you looking for fresh, new marketing ideas? If you are, making videos may be for you. Posting online videos can help you attract a whole new generation of customers, which can lead to more sales. Continue reading to learn more information.
If you want to use YouTube for your videos you need to use the editing they have avaiable. Annotations are one such tool. This is a good time to put up a link and put in some information such as contact info.
20 Minutes
Avoid thinking your customers will watch videos longer than 20 minutes. If you want to show how to use your product, you can use around 20 minutes. On the other hand, a video focusing on general descriptions or advertisements should take no longer than 10 minutes.
Be certain to optimize each video. Use a different title and description as you load your videos to different websites. You have to remember to place targeted keywords into these, as well. Contact information is a must, too.
Screenshot your website and include it in the video. This will help viewers navigate your site. Screenshots are also a great tool to use when you’re doing a tutorial video. Save screenshots from your computer, and use editing software to compile them into your video.
Video marketing is a great way to show people how to use a product you are promoting. This is a way to help build up confidence in what you are selling. When customers see it works, they’ll buy it.
You do not necessarily need strong production values in order to have an effective video. Producing a clear and quality video is really the outcome that you want. Reading from a script can seem fake and sound awkward. Just breathe and talk directly into the camera. You don’t even have to do that, really. Just do a screen capture and try doing a slide show of your main points.
Each video should be about a precise topic. It can be easy to go off topic if you are not prepared. Create a video outline, and stick to it. By staying on topic, your videos will be more concise.
Motivate team workers to help you in your video marketing. One of them may be comfortable talking on camera, so you won’t have to do it. It is great to bring in various employees on your videos.
When you create a video, ask the viewers to take an action. This is a “call-to-action” tactic. If the goal of your video is to get people to subscribe to your newsletter, place a link to a newsletter subscription page in the description of your video and mention your newsletter in the video. The key to success is to make these actions easy for your viewers.
The one thing that your viewers are going to want is honesty from you. When you come across as honest and sincere, people naturally like and trust you. Be natural, open up to your audience and state your intentions right away to earn the trust of your viewers. People will enjoy your videos if they find that you are likeable and trustworthy.
You should think of a creative and catchy way to greet and send your viewers off. You must give your name, as well as the name of your company, and explain what information will be presented in the video. At the end of the video, say the company name again and use the call to action so that your viewers visit your site and/or purchases your product.
Video Marketing
Online videos are more popular then ever, so take advantage of this by using them in your marketing campaign. Video marketing may just be the edge that your business needs to be more competitive in today’s world. Apply all the ideas presented here for an effective video marketing campaign.
Knowledge is the power you need to succeed. Time spent studying is essential when it comes to the topic of video marketing. Use these tips to succeed.
