More than ever, videos are becoming a popular and prolific resource for marketers. It’s simple to get a camera, shoot a video and then upload it. Widespread high-speed Internet access allows almost everyone to view videos with ease. Read on for some tips to get you started with video marketing.
Marketing videos are best left short and sweet, focused only on the point you wish to make. Many people are not willing to spend a lot of time watching a video online. If you do have to make a longer video, break it up into separate sections, which is easier to digest for the viewer.
You should not be intimidated by video marketing. You can make videos easily with a tripod and decent camera. You can use the recording time to demonstrate your manufacturing process to the audience or sit there and demonstrate a particular product or service.
Make sure all your videos are 20 minutes or less. If you’re doing a product demonstration, you can use up to around twenty minutes of video length to demonstrate all the bells and whistles. But, if you plan to just talk with viewers about a promotional sale or provide new information, your video ought not be longer than 10 minutes.
You can present a product to potential customers through video marketing. Giving a demonstration and showing people how your product really works helps to give potential consumers some confidence in your product. It’s one thing to see a picture in an instruction manual, but it’s quite another thing to see a real human being showing the product in action.
Video marketing is all about getting to the point quickly. The initial 15 seconds are the make or break period. This is the place to have a unique perspective and hook the viewer.
Don’t assume you need glitzy, high-tech scenery and fancy special effects to make a persuasive video. You don’t necessarily need professional equipment; just make sure the picture is focused and balanced. You really don’t even need to have a perfect script. Simply relax and act as you normally would act. Look into the camera and talk. And in some cases, you will not even have to edit your video before publishing it. Often, screenshots and/or PowerPoint presentations are just as effective.
Make sure you always have fresh, exciting content available so viewers come back often. Dull content won’t do anything besides drive your viewers away, which is definitely bad for business. Always leave the viewers wanting more. When the next piece of content is published, they will be primed and ready for another serving. The better your videos are, the better chance you’ll have at attracting viewers.
Analytics are key to video marketing. You will be able to determine the number of viewers you have attracted, what time of day your video is most often watched, and from where your audience originates. You can use this information to figure out how to better advertise to a specific group of people.
Make a FAQ video for the most common questions. Video FAQs are much better than regular FAQs. This way, you’ll be able to answer questions for a broader audience.
If you hate creating and being in a video, then hire someone to do this for you. Create some kind of contest where the person who makes the best video gets a prize. Make sure people know that they have to surrender their videos to you to get the prizes.
A video isn’t going to go all viral on YouTube by itself. You really need to promote it as much as you can with social media sites and any other means you have of reaching people. People need to know that your video exists to watch it.
YouTube videos need to have heavily moderated comments. Your reputation can be sullied by negative and unfair comments. Rather than moderating comments, you can choose to disable them.
All your videos should have some sort of call-to-action. Let people know that they need to get to buying in a hurry. Provide simple, understandable instructions regarding next steps so that follow-through is fast and easy. Be assertive, and let them know what they need to do for the best results.
Make use of music. Think about commercials you’ve seen and you’ll see that music adds interest to most videos. Think of appropriate music and incorporate it into your video. This way, you’ll send out a more effective message to people. This is an even more useful tip if your face isn’t going to be onscreen.
Do you get the same question repeatedly? If the answer is yes, you can answer questions with a video. You could, for instance, show your viewers how to perform a certain task with your product, use a certain feature or document how you prepare and ship your products.
Keep in mind that positive results may not be immediate, so keep at it. Get some feedback from your audience and try improving your videos. You’ll get better at it. It just takes time.
What would you ask about your own product? Those are the things your customers are wondering as well. Put them in a video for a fun way to learn. Make your video enjoyable so people will want to share it.
With a bit more information about marketing with video, now you ought to be comfortable enough to start this marketing campaign. Keep it all in mind as you work. Start making videos today because you’ll be amazed with the results!
Clearly, video marketing is a complex topic. You should be successful with the advice you’ve read, but you have to stay current. This article will help you immensely when navigating the world of video marketing
