What is video marketing? It’s a way to reach a huge audience with little investment. It might seem easy, but there are lots of things to consider before you start shooting. If you read this article, you can find out how to do video marketing.
When it comes to videos, the more the merrier. Posting new videos all the time will draw people to your site to see what new stuff you put up. This can draw in additional viewers as you’ll be exploring a diverse number of topics, too.
20 Minutes
It is not likely your customers will want to watch videos that are more than 20 minutes long. If you are taping a demo of your product, do it in 20 minutes or less. As a general rule, if you are advertising a deal or promotion, stay under ten minutes. You don’t want your viewers to get bored.
Titles are key for a great video marketing plan. A proper title will attract viewers and spark an interest in the content before the video is even viewed. Your title will also give them an idea of what to expect from your video. Take the time to think of creative and relevant titles for successful video marketing.
If you want to promote a certain product or service in a video, you need to provide your viewers with a link they can follow to obtain the product or service. However, the best location to place this link is within the actual media player’s frame itself. This way your link is always connected to your video, no matter where it ends up.
Provide quality content. Make sure your video can keep the viewers’ attention. Popular video hosting sites such as YouTube can expose you to many potential customers, but there is no way to attract them with boring videos. Viewers want to learn something or get some type of benefit from what they are watching. If you have interesting videos you will get more viewers.
When you go to any public event, such as trade shows or conventions, take a camera with you. You may be able to get some great footage there. If you do any public speaking, be sure the event is recorded on video.
It’s always in your brand’s best interest to encourage viewers to take some sort of action or follow through with a request. This is better known as the “call to action”. If the goal of your video is to get people to subscribe to your newsletter, place a link to a newsletter subscription page in the description of your video and mention your newsletter in the video. You just need to ensure that viewers can do this easily.
The one thing that your viewers are going to want is honesty from you. If you’re making a video, do it truthfully. This will allow you to speak from the heart, which viewers will immediately recognize and respond to.
Buy a tripod so that you can make your videos more steady and appear more professional. Skip the jerky camera movements and artistic shots. However, for the purposes of marketing, keep your shots steady and smooth. If your video is of poor quality, the chances of people watching it through the end and sharing it are slim.
Do you get the same question repeatedly? Use your videos to give answers to these questions. All that’s needed is a short video that explains how a product or service works, and your viewers will have much more confidence in you, which will increase the odds that they’ll buy from you.
Develop a video that briefly describes your business and your products and asks people to sign up for an email list. Offer an incentive, like a report or an eBook, and let them know what they can receive on a more regular basis. Providing a bonus of sorts will make it easier for viewers to feel a connection with you and trust your products.
One interesting angle you can use to spice up your video marketing strategy is time-lapse photography. Place a camera in a key location of your business and allow it to record footage. Later you can check out what you caught on film and edit it to your liking. By offering more personal insight into your business, you are extending the offer to create a more intimate, trusting relationship with your customers.
If you’re too shy to be on camera, use audio instead. It could be that you’re shy about being on camera. This is easily avoided by using a voice over and just showing your product on screen. It is as easy as recording your voice and putting it into your video.
Comment Section
People who are successful with video marketing know that you have to respond to comments on your videos in a timely manner. Many people will use the comment section for questions about your product, and you will need to answer them quickly to get their business. Use your comment section to answer questions posed by your viewers.
Think about questions people often ask about your products or services. These are the answers your customers seek, too. Answer them in fun, creative videos. Make your video enjoyable so people will want to share it.
Always watch other videos before starting your own campaign. Honestly evaluate the videos from a consumer standpoint. Come up with the reasons you feel a certain way about a video. Have people you know do this too. Use your findings to create some quality videos.
After you are comfortable with video marketing, consider developing a recurring podcast. Many people enjoy listening or watching podcasts. You should certain to make use of this excellent niche market. Lots of viewers will like checking out your podcast whenever they feel like it.
It’s time for you to start creating videos! Never allow new concepts to intimidate you. After a few meetings, you can start to establish which ideas work well and which aren’t as effective. Make use of these tips as you develop your strategy.
Many people want to find out more about video marketing, but they don’t know where to start. You have found the information you require to get going, right here in this article. You can use the information you have learned here!
