Does your business have a Facebook page? If it isn’t, you’re missing out on millions of potential clients. If it is, you need to make sure you’re doing all the right things to reach those clients and avoiding behaviors that annoy them. Keep reading to learn how to build a strong Facebook marketing plan.
Having a contest is a good way to glean fans. Offer prizes or discounts to your users when they like your page. Always award the prize though; you don’t want to be viewed as dishonest.
Increase customer engagement by commenting on the things they post on your Facebook wall. It is important to monitor your wall daily and to check out @ messages for your brand as well. Reply back, particularly if it is a complaint or someone who needs service immediately.
Any online content that you publish should link to your Facebook page. If you write a blog, make sure that new posts appear on Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. This will lower your marketing costs and increase the company profits in the long run.
You may want to buy an advertisement on Facebook. Ad customization options for age, gender and more can help you. If you have a budget, do as much as you want. There isn’t a commitment, either. Your ad can be taken down at any time.
Offer something that is unique when someone “Likes” your Facebook page. People pay attention to a page with a high number of likes. It is appealing to users to get a free gift when they give a page a like. You could give away a free sample or even a chance in a sweepstakes. If you give them something they like, they will probably not hesitate to “like” you.
Although Facebook marketing is an extremely powerful tool, you shouldn’t automatically assume that it’s the best social media option for you. There are many reasons that people prefer Facebook, but not everyone uses it. Learn about your audience first and then determine if they are avid Facebook users.
Find opportunities to build your leadership. Using the right strategies, Facebook can be a wonderful tool for building respect in your field. When a question is asked, answer it expertly. You will find new followers and showcase your brand to hundreds of potential customers.
Be aware of what the purpose is of having a Facebook page. Don’t just have one to have one. Do you use it to talk to your customers? Or do you have it so that your customers can keep in communication with you? Facebook for the purpose of growing your business is very different than using it to promote loyalty.
Hold contests to get your followers excited and talking about your brand. For instance, you can ask your followers to photograph themselves with your product and then put the picture on your page. Give prizes out at the end of your contest to provide incentive.
Event sharing is a very powerful strategy on Facebook. For instance, if you have a cake baking business, then you can invite people to like your business page by creating an event. The best part is that Facebook will remind them of the event for you!
Negative Feedback
If you get negative feedback posted, share your response. This will show that you are addressing the matters at hand. Handled the right way, even negative feedback can work to your advantage.
Know your audience. You have to create content which interests your target demographic.
If there are multiple people overseeing your page, ensure they all know how you want things to be done. This will keep your company looking professional when on this site. If necessary, create weekly updates ahead of time.
If you do not see any results right away, do not throw in the towel. Marketing of any type takes time to make an impact, and this is especially true with Facebook. It will take time and efforts for you to receive great results.
Be on the lookout for anyone trying to undermine your Facebook marketing strategy. This happens to all firms, but a bit of bad press can go a long way. To protect yourself you should be vigilant about what others post on your page and remove negative content as soon as is possible.
Keep current with Facebook’s features. Your subscribers are probably going to be utilizing the new features when they come out so you have to be sure that you’re using them too. Don’t hesitate to try out new features before your subscribers do.
Make sure not to bombard your followers with posts all at the same time. Space it out over the course of the day for best results. If people get inundated with information all the time, then they aren’t going to be able to locate the things they find useful.
Be sure that you have interesting, focused, and short posts on Facebook. If you can, accompany your posts with a sharp, relevant graphic or picture. A post that grabs attention with an interesting picture is much more effective than a simple status update, making your page look active. “Like” comments your fans leave on your posts.
Hopefully, now you are ready to do more with your business and Facebook. You should now have all that you need to begin your Facebook marketing campaign. If you have been on Facebook for some time, you can take steps to improve. Put the above tips to use.
